Most website owners know SEO matters. Far fewer know what’s actually wrong with their own site. Is it the slow pages, a pile of broken links, or titles that say nothing useful? Nobody wants to pay an agency hundreds of pounds just to find out.
That’s why Website SEO Analyzer exists. You type in your web address, we look at your site the way a search engine would, and you get a clear report on what’s working, what isn’t, and what to fix first. It’s free.
Why we built it
SEO advice online is often vague, overcomplicated, or written to sell you something. You can read ten articles and still not know whether your own homepage has a problem.
We wanted a tool that skips the theory and looks at your actual website. It gives you a straight answer in plain English, and it doesn’t assume you have a developer on call or a marketing degree. Whether you run a small business site, a blog, an online shop, or you look after websites for clients, you should be able to see where you stand without paying for it.
What’s in your SEO report
Think of an SEO audit as a health check for your website. Our report pulls together everything that affects how easily your site can be found, understood and enjoyed, and it breaks the results into sections so you can see exactly where the problems are.
Technical SEO health
Search engines can’t rank what they can’t find, so the technical foundations come first. We look at how your site is built and whether anything is getting in the way of search engines reading it properly. These are often the quiet problems that hold sites back for months because nobody notices them. A page that’s accidentally hidden from Google, or a setting left over from when the site was being built, can undo a lot of good work elsewhere.
Crawlability and indexing
Before a page can show up in search results, a search engine has to discover it, crawl it and decide to add it to its index. If any of those steps fail, the page simply won’t appear, however good the content is. The report checks for crawlability and indexing issues so you can see whether search engines are able to reach your pages and whether they’re allowed to keep them.
Broken links and redirect chains
Broken links frustrate visitors and waste the time search engines spend crawling your site. Redirect chains are just as sneaky. A link that bounces through three pages before landing somewhere slows things down and can dilute the value that page passes on. We flag both, so you know which links to fix and which redirects to tidy up.
Title tags and meta descriptions
Your title tag and meta description are often the first thing a searcher sees, so they have a big say in whether someone clicks. We review them across your site and point out the ones that are missing, too long, too short or repeated on several pages. Small fixes here can make your listings look sharper and more relevant in the search results.
Heading structure and keyword relevance
Headings give a page its shape. They help visitors skim and they help search engines understand what each section is about. We look at how your headings are organised and whether your pages actually reflect the topics and keywords you want to be found for. If a page is meant to be about one thing but never really says so, the report will help you spot it.
Content quality
Thin, repetitive or unclear content rarely performs well. We assess the quality of your content so you can see where pages might need more depth, clearer wording or a sharper focus. It’s not about writing more for the sake of it. It’s about making sure each page gives people what they came for.
Website speed and mobile performance
Most people browse on their phones, and they won’t wait around for a slow page. We assess how quickly your site loads and how well it works on mobile devices. If your pages are sluggish, awkward to tap or hard to read on a small screen, the report will say so, and that matters for both your visitors and your rankings.
Core Web Vitals
Core Web Vitals are the performance signals Google uses to judge the experience a page delivers, such as how quickly the main content appears and how stable the layout feels while it loads. We measure how your site performs against them, so you can see whether you’re meeting search engine expectations or falling short.
Organic traffic performance
Rankings only matter if they bring people to your site. The report looks at how your website performs in organic search, giving you a sense of how visible you are and how much of your traffic is coming from search engines rather than paid ads or social media.
Backlink profile
Links from other websites act like votes of confidence, and the quality of those links matters as much as the number. We analyse your backlink profile so you can see how much trust and authority your site has earned from the wider web, and where you might be lacking.
Visibility in AI search
Search is changing. People now ask questions in AI-powered tools and often get an answer without ever clicking a blue link. We highlight potential barriers that could stop your content from appearing in those results, so you’re not caught out by the shift. It’s an area most older SEO tools ignore, and we think it’s too important to skip.
Advice you can act on
A long list of problems isn’t much use if you can’t tell which ones matter. Plenty of free tools hand you a wall of warnings and leave you to guess.
Our reports give you clear, prioritised recommendations tailored to your website. The fixes that will make the biggest difference sit at the top, and the minor tidy-ups come later. If you only have an afternoon to spare, you’ll know exactly how to spend it. If you’re working through a longer to-do list with a developer or a team, you’ve got a sensible order to follow.
We think that’s what separates a useful audit from a frustrating one. You shouldn’t need to decode the results. You should be able to read the report and know what to do next.
How the report can help you
An SEO report is only worth having if it changes what you do. Here’s how ours is designed to help.
It saves you money. Instead of paying someone to tell you what’s wrong, you get a full picture for free. If you do decide to hire a developer or an SEO professional later, you can hand them the report and skip the discovery stage.
It shows you what you can’t see. Many of the issues we flag are invisible when you’re just looking at your site in a browser. Everything can look fine on the surface while a redirect loop, an indexing problem or a slow-loading template quietly drags your results down.
It helps you focus. SEO can feel endless, and it’s easy to spend hours on tweaks that make no real difference. Because the recommendations are prioritised, you can put your time into the changes most likely to count.
It gives you a common language. If you work with a web designer, a developer or a marketing team, the report gives everyone the same starting point. You can point to a specific issue instead of saying “something feels off with our SEO.”
It lets you track progress. Run the analyser, make some changes, then run it again. You’ll be able to see whether your fixes had the effect you hoped for, which makes it much easier to keep going.
See how other sites score
On our homepage you’ll find a selection of analyses we’ve run on well-known websites, from big names like Apple, the BBC, GitHub and Wikipedia to smaller sites. Each one has a score out of 100, and you can open any of them to see the full report.
It’s a good way to get a feel for what the tool does before you try it on your own site. It’s also quietly reassuring. Even the biggest brands have things to fix, and a few of them don’t score as high as you might expect. If a global company has room to improve, there’s no shame in your own site having a few issues.
Who it’s for
We built the tool with a few kinds of people in mind.
Business owners and site managers who want to know whether their website is helping or hurting them in search, without learning a new vocabulary first.
Bloggers and content creators who’ve put real effort into their writing and want to make sure technical problems aren’t keeping it from being found.
Online shop owners who need their product and category pages to load quickly, read clearly and appear in the right searches.
Freelancers and agencies who need a quick, dependable first look at a client’s site before they dig deeper or put a proposal together.
Anyone who’s just curious. Plenty of people run a check simply because they’ve wondered how their site would score. That’s a perfectly good reason.
How it works
It takes about as long as making a cup of tea.
- Enter your website address.
- Hit the analyse button.
- Read through your report and see where the problems and opportunities are.
- Work through the prioritised recommendations at your own pace.
SEO isn’t a one-off task, so come back whenever you like. Run the analyser after you’ve made changes, and you can see whether they’ve made a difference. It’s a handy way to keep an eye on your site as it grows.
What we believe
Good SEO shouldn’t be hidden behind jargon or a paywall. A lot of what holds websites back is fixable, and most of it is simple once somebody points it out. Our job is to do the pointing.
We also try to be honest about what a tool can and can’t do. An audit can show you what’s broken, what’s missing and what to improve first. It can’t promise you’ll be number one on Google by next month, and nobody honest will tell you otherwise. What it can do is give you a solid, accurate foundation to build on, and that’s where good results come from.
Get in touch
We’d like to hear how you get on. If you have a question about your report, a suggestion for how we could make the tool better, or you simply spotted something that doesn’t look right, head over to our contact page and drop us a message.
In the meantime, why not try it? Pop your website address into the box on our homepage and see what turns up. You might be pleasantly surprised, or you might find the one thing that’s been quietly costing you traffic. Either way, you’ll know where you stand.